Astro-Med, Inc. is now AstroNova
On May 18th, 2016, Astro-Med, Inc. officially began doing business as AstroNova, Inc. on a worldwide basis.
The Astro-Med name was originally based on the two markets where the company applied its data visualization technology, aerospace and medical. Since seceding from the medical business in 2013, the “Med” part of the name no longer accurately described the company’s business.
AstroNova was selected to fit the company’s transformation strategy. “Astro” refers to the company’s strong roots in the aerospace business. “Nova” comes from the Latin word “novus,” meaning “new.”
Iconic Inception: See how the “A” and “N” of “AstroNova” come together to form AstroNova’s icon.
AstroNova exemplifies the company’s traditional strengths in aerospace, plus its expanding presence in test and measurement, product identification and additional areas where data visualization technology can be applied.
What’s more, AstroNova also signifies the company’s operating philosophy.
The AstroNova Operating System (AOS) is a comprehensive business management process to drive operational excellence throughout a growing global organization. It represents how the business is managed to achieve continuous improvement in quality, delivery, cost and growth. The AOS focuses AstroNova employees’ talents on achieving specific business objectives.
As part of the name change, we are organizing the company into the businesses as follows:
- AstroNova Aerospace: Aerospace Products and Services
- AstroNova Product Identification: Product identification products and services including QuickLabel color label printers
- AstroNova Test & Measurement: Data Measurement and Acquisition Products
The Astro-Med Aerospace and Test & Measurement businesses will adopt the AstroNova brand for their products. The QuickLabel brand will continue to be used for products offered by the company’s QuickLabel Systems division, now part of the AstroNova Product Identification business. Coordinating new logo and brand colors have been adopted for each business. Corporate, businesses, and product line logos and colors will be unified under a new AstroNova branding system.
Customers are able to continue to use the present purchasing process and work with their existing sales representatives. Corporate, businesses and product line logos and colors are unified under a new AstroNova branding system. The AstroNova name is registered on the NASDAQ stock exchange. The Company’s shares will continue to trade under its present symbol, ALOT.